Luar + Wolffdene is a food and lifestyle blog run by Juliette Steen.
Juliette's style is understated, authentic and genuine and my goal was to portray this in a logo. Taking inspiration from traditional calligraphy I designed a simple cursive calligraphy logo for Juliette. The logo is inherently true and confident, it does not pretend to be flashy or great and rather lets the content speak for itself.
The traditional look mirrors the homely and inviting feel of Juliette's style.